Fat Cat Brewery Proposal

An outline of my idea for a promotional video for the Fat Cat Brewing Company.

Info

The Fat Cat Brewery Company based in Norwich now brews a range of 9 ales since its opening in September 2005 and now has a strong team of workers who brew all year round to deliver their products to clients.

Visual

The video I want to create will be up to 3 minutes long and would concentrate on the brewing production process. The video would start with the brewing ingredents arriving at the brewery, followed by a step by step development of the ale, then the video will finish with a clip of the ale being distributed to customers and other pubs. The video could feature a team member from the brewery talking about the taste, texture and presentation of the Ale.

The video will be able to be displayed at a trade fair and online on YouTube and the Fat Cat Brewery Website, so the website visitors will get an insight into how the brewery works and the products that they can proivde.

           

Style

             The video will have many short clips that are all cut quickly one after the other, this will result in a fast paced video that displays all aspects of the production process. I hope to create a memorable video that connects with the audience and makes them want to try the ale that the brewery produces. The video will be targetted at the local public to make them attend to the pub to try and taste the ales.