An outline of my
idea for a promotional video for the Fat Cat Brewing Company.
Info
The Fat Cat Brewery Company based in Norwich now brews a
range of 9 ales since its opening in September 2005 and now has a strong team
of workers who brew all year round to deliver their products to clients.
Visual
The video I want to create will be up to 3 minutes long and would
concentrate on the brewing production process. The video would start with the
brewing ingredents arriving at the brewery, followed by a step by step
development of the ale, then the video will finish with a clip of the ale being
distributed to customers and other pubs. The video could feature a team member
from the brewery talking about the taste, texture and presentation of the Ale.
The video will be able to be displayed at a trade fair and
online on YouTube and the Fat Cat Brewery Website, so the website visitors will
get an insight into how the brewery works and the products that they can proivde.
Style
The video will
have many short clips that are all cut quickly one after the other, this will
result in a fast paced video that displays all aspects of the production
process. I hope to create a memorable video that connects with the audience and
makes them want to try the ale that the brewery produces. The video will be
targetted at the local public to make them attend to the pub to try and taste
the ales.
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