Primary Research

Research through a survey.

           To find out more about my target audience and there wants/needs, hobbies, lifestyle & habits i sent out a survey through surveymonkey.com. 19 people completed the survey, they were of both genders and were aged 16-40. These are the results i got back.

Question 1) How often do you buy sweets?
- Everyday             (3)
- Every other day   (7)
- Once a Week      (4)
- Once a fortnight   (2)
- Once a month      (1)
- Once a year         (0)
- Never                  (2)
                              (19)

Question 2) Do you prefer to buy sweets from supermarkets (i.e Tesco, Asda) or from a sweet shop?
- Supermarket        (8)
- Sweet Shop         (11)
                              (19)

Question 3) When you buy sweets, how much do you usually spend?
- Less than 50p      (1)
- 51p - £1              (5)
- £1.01 - £2           (10)
- £2.01 - £5           (3)
- £5.01 - £10         (0)
- More than £10     (0)
                              (19)

Question 4) Do you prefer the newer style sweets (Fizzy bombs, toxic waste, Maoam) or the old fashioned sweets (Rhubarb & Custards, Bonbons, Humbugs)?
- New Sweets                   (6)
- Old Fashioned Sweets    (13)
                                         (19)